Why Choose Cruelty-free & Vegan?

The amount of animal testing that is conducted in the beauty industry is still absolutely shocking with over 100,000 animals being tested on per year in the name of beauty. These animals suffer so badly that most will not survive and if they do they are badly burned, blinded and in enormous amounts of pain. This is why the importance of shopping Cruelty-free can never be understated! Looking for Cruelty-free status has never been easier. Download PETA's bunny free app to check a brands status in seconds and get the reassurance you need before purchasing cosmetics.

A lot of people ask why shop Vegan? Well, Vegan means no animal ingredients so, no Beeswax, Lanolin (wool grease), Carmine (crushed insects), Silk Powder and Fish Scales to name a few! In order for cosmetics to be completely Cruelty-free we believe they must be Vegan as well as not being tested on animals.

There is a common misconception that if a cosmetic is Vegan then it is automatically cruelty-free. This is not the case! For example, a large well known brand could bring out a vegan shampoo but that shampoo is still tested on animals. Any vegan products that are being sold in China will still be tested on animals. It's a trap that consumers can fall into when purchasing products and for this reason we believe that cosmetics must be both Cruelty-free & Vegan.

At Coco & Gizmo we firmly believe of the importance to check for the Cruelty-free status of cosmetics and as mentioned above this can be done through PETA's bunny free app and also, Cruelty-free International. So, why choose Cruelty-free & Vegan.....? Well if both can be chosen then this guarantees that no animal has been harmed in the making of a product and that no animal has suffered from animal testing. That's why all of our brands at Coco & Gizmo are both Cruelty-free & Vegan. We believe in being kind to every kind :)